Comments on Property Owl Blog: Estate agent blogs and general site content - what...

Thanks WOW. Twitter is communication. Your custom...

2009-01-16T07:47:00.000Z

Thanks WOW. Twitter is communication. Your customers will be communicating in twitter. You may think some are talking jibberish about their day and yes they maybe, but follow these communications and realise that they are 'informing' each other. For example, I was following some ramblings yesterday and then in came a person who said they had found a good article with the link to that article. I went and read it, it helped me! Now substitute article for agent. What you will begin to see happening online is users recommending people sometimes just based on how they use the online space. This is potential lead generation. Know your customer and communicate with them, tell them who you are.

Your article raises some interesting ideas. While...

2009-01-15T16:35:00.000Z

Your article raises some interesting ideas. While it may not be realistic for estate agents to do everything you mention having up to date contact information, clear calls to action and high quality photos should be a basic requirement for all property websites.

One thing I am not clear on is the use of Twitter. Although I have heard much about it I am still unsure how it can be used to generate leads.

In case you haven't read this - excellent post on ...

2009-01-13T09:45:00.000Z

In case you haven't read this - excellent post on marketing to Generation Y: http://voices.realestate.co.nz/christchurch/2008/08/marketing-real-estate-to-generation-y/

Hi Ciara. It is a fair point, too much of everyth...

2009-01-12T14:03:00.000Z

Hi Ciara. It is a fair point, too much of everything, too many portals, agents, marketing channels. There is a debate to be had on whether agents need it all.

I have mentioned before that an agent ought to choose a selection of channels (a mix) depending upon their audience/market. If you cater for young tech savvy renters then the chances are, they will want to communicate/hear from you through these channels or at the very least see that you are in these spaces so they can identify with you.

As for specialists, I don't know any :) We also disagree that you are a nobody, far from it!!

Poor agents - when will they have time to show us ...

2009-01-12T09:36:00.000Z

Poor agents - when will they have time to show us the apartments and work on their professional quality if they have to blog, microblog, videoblog, etc.? A good agent is very busy 24/7 even in today's market. Even I, a nobody, am overwhelmed with feedback and mails from Twitter only.

This is all expected from the hired marketing specialists, I assume:-/